Kuyankhulana ndi Dai Junqi, Wachiwiri kwa Purezidenti wa Fonterra Greater China: Kutsegula Khodi Yoyendetsera Magalimoto ya Msika wa Bakery wa Yuan 600 biliyoni
Monga kampani yotsogola yogulitsa zosakaniza za mkaka mumakampani opanga buledi komanso gwero lofunika la malingaliro opanga ndi malingaliro apamwamba pamsika, kampani ya Fonterra's Anchor Professional Dairy yaphatikizidwa kwambiri mu gawo lotukuka la buledi la ku China.
"Posachedwapa, ine ndi anzanga tinapita ku nsanja yotchuka yogulitsa zinthu zapakhomo. Chodabwitsa n'chakuti, m'masabata awiri oyambirira a Meyi, mawu ofunikira kwambiri osakira ku Shanghai sanali a hot pot kapena barbecue, koma keke," adatero Dai Junqi, Wachiwiri kwa Purezidenti wa Fonterra Greater China komanso Mtsogoleri wa Foodservice Business, mu kuyankhulana kwapadera kwaposachedwa ndi Little Foodie ku China International Bakery Exhibition ku Shanghai.
Malinga ndi maganizo a Dai Junqi, mbali imodzi, chizolowezi cha kuphika zakudya m'mafakitale komanso m'masitolo ogulitsidwa chomwe chimayendetsedwa ndi ogulitsa monga Sam's Club, Pang Donglai, ndi Hema chikupitirira kukula. Kumbali ina, masitolo ambiri apadera omwe amapereka zinthu zapamwamba, zosiyana, komanso zamphamvu zomwe zimapangidwa mwatsopano awonekera kuti agwirizane ndi zomwe anthu akugwiritsa ntchito masiku ano. Kuphatikiza apo, kuphika pa intaneti kwakula mwachangu kudzera m'mabizinesi apaintaneti komanso malo ochezera a pa Intaneti. Zinthu zonsezi zabweretsa mwayi watsopano wokulirapo wa Anchor Professional Dairy mu njira yophikira.
Mwayi wamsika womwe uli kumbuyo kwa zochitika monga kupititsa patsogolo mafakitale ophikira, njira zosiyanasiyana zogwiritsira ntchito, kukula mwachangu kwa magulu akuluakulu, ndi kukweza khalidwe lonse pamodzi zimapanga nyanja yatsopano yabuluu yokwana mabiliyoni mazana ambiri a yuan kuti igwiritsidwe ntchito pa mkaka. Iye anagogomezera kuti, "Anchor Professional Dairy, podalira ubwino wa mkaka wochokera ku New Zealand womwe umadyedwa ndi udzu, imapereka chithandizo choyang'ana makasitomala komanso njira zatsopano zothandizira makasitomala kukulitsa mabizinesi awo ophikira ndikupeza phindu kwa onse."
Poganizira za njira zatsopano zambiri zophikira, kodi ndi njira zatsopano ziti zomwe Anchor Professional Dairy ili nazo ku China? Tiyeni tiwone.
Ntchito zatsopano zogwirira ntchito limodzi zimathandiza kupanga zinthu zodziwika bwino pa kuphika
M'zaka zaposachedwa, masitolo ogulitsa mamembala monga Sam's Club ndi Costco, komanso njira zatsopano zogulitsira monga Hema, alimbikitsa kwambiri chitukuko cha njira yophikira ya "factory +" mwa kupanga ma cookies awoawo omwe amagulitsidwa kwambiri. Kulowa kwa osewera atsopano monga Pang Donglai ndi Yonghui, komanso kukwera kwa kuphika pa intaneti kudzera mu malonda apaintaneti komanso malo ochezera a pa Intaneti, kwakhala "zowonjezera" zaposachedwa kwambiri pakukweza mafakitale a kuphika.
Malinga ndi malipoti ofufuza oyenerera, kukula kwa msika wa kuphika mufiriji ndi pafupifupi mayuan 20 biliyoni mu 2023 ndipo akuyembekezeka kukula kufika pa mayuan 45 biliyoni pofika chaka cha 2027, ndi kukula kwa pachaka kwa 20% mpaka 25% pazaka zinayi zikubwerazi.
Izi zikuyimira mwayi waukulu wamalonda wa Anchor Professional Dairy, yomwe imapereka zosakaniza monga whipping cream, cream cheese, batala, ndi tchizi ku makampani ophika. Ndi imodzi mwa osewera ofunikira kwambiri kumbuyo kwa bizinesi yophika yokwana mayuan 600 biliyoni pamsika waukulu waku China.
"Taona izi pafupifupi chaka cha 2020, ndipo (kuphika kozizira/kokonzedwa kale) kwakhala kukuwonetsa chitukuko chabwino kwambiri m'zaka zaposachedwa," Dai Junqi adauza Little Foodie. Anchor Professional Dairy idakhazikitsa gulu lodzipereka logulitsa zakudya kuti likwaniritse zosowa za njira zogulitsira zatsopano. Nthawi yomweyo, yapanga njira yakeyake yoperekera chithandizo: mbali imodzi, kupereka zinthu ndi mayankho oyenera kupanga zophikira zamakampani kwa opanga mapangano, ndipo kumbali ina, kupereka pamodzi malingaliro amsika ndi malingaliro atsopano kwa opanga mapangano ndi ogulitsa ogulitsa, pang'onopang'ono kukhala bwenzi laukadaulo la ntchito za mkaka kwa ogulitsa kwambiri ophika ndi opanga mapangano m'njira zogulitsira zatsopano.
Pa chiwonetserochi, Anchor Professional Dairy idakhazikitsa gawo la "Baking Industrialization", kuwonetsa zinthu ndi mayankho ndi ntchito zogwirizana ndi zosowa za makasitomala ophika olemera. Izi zikuphatikizapo 10L Anchor Baking Cream yomwe yangotulutsidwa kumene yopangidwira msika waku China ndi 25KG Anchor Original Flavored Pastry Butter, yomwe idapambana mphoto ya "Innovative Product of the Year" pachiwonetserochi, kukwaniritsa zofunikira za kupanga kwakukulu ndi mitundu yosiyanasiyana ya ma CD. Little Food Times idaphunziranso kuti posachedwapa, Anchor Professional Dairy yayambitsa zochitika zingapo zolumikizira mabizinesi opanga chakudya, nsanja zatsopano zogulitsira, ndi mitundu yophika ndi yophikira, ndikupanga nsanja yogwirizana yamakampani yochokera ku "zipangizo zopangira - mafakitale - malo osungira".
Pulojekitiyi yathandiza kulumikizana mozama pakati pa ogulitsa zinthu zopangira kuphika ndi mitundu ya zakumwa za tiyi, komanso pakati pa njira zophikira ndi zogulitsira, pogawana zomwe zikuchitika m'makampani ndi malingaliro a ogula, kuwonetsa mayankho atsopano a Anchor Professional Dairy, zokumana nazo zoyesera zinthu, ndi kusinthana kwaukadaulo kwa akatswiri. Yatsegula mgwirizano watsopano ndi mwayi wamabizinesi kwa ogwirizana nawo. Pa chiwonetserochi, Anchor Professional Dairy idapemphanso ogwirizana nawo omwe amagawana kufunafuna zinthu zopangira zapamwamba kuti awonetse zinthu zawo ndi mayankho kwa makasitomala omaliza.
Kutulutsa "Chithandizo cha Tsiku ndi Tsiku" Chophikira Nkhani Yatsopano
Pakati pa misika yambiri yogulira zakudya zophikidwa, Anchor Professional Dairy yawona kuti chizolowezi cha mitundu yosiyanasiyana ya zakudya chimabisa mwayi waukulu wamsika komanso malo okulirapo.
Dai Junqi anati, "M'zaka zaposachedwapa, tazindikira kuti 'malo osungira' a keke akuchepa kwambiri, ndipo zochitika za kugwiritsidwa ntchito zikukulirakulira komanso kusiyanasiyana." Anafotokoza kuti kusinthaku kukuwonekera makamaka pakuwonjezeka kwa zochitika za kugwiritsidwa ntchito kwa keke kuyambira pa zikondwerero zapadera zachikhalidwe kupita ku zochitika zosiyanasiyana za moyo watsiku ndi tsiku. "M'mbuyomu, kudya keke kunkayang'ana kwambiri pazochitika zinazake monga masiku obadwa ndi zikondwerero; koma tsopano, zolinga za ogula zogulira makeke zikuchulukirachulukira - kuphatikizapo zikondwerero zachikhalidwe kapena zapadera monga Tsiku la Amayi ndi '520', komanso zochitika zosiyanasiyana zatsiku ndi tsiku: ana opatsa mphotho, misonkhano ya abwenzi, zikondwerero zosangalatsa nyumba, komanso kungodzisangalatsa nokha ndikupanga mphindi yabwino yochepetsera nkhawa komanso kudzipatsa mphotho."
Dai Junqi akukhulupirira kuti kusintha komwe kwawonetsedwa m'machitidwe omwe ali pamwambapa kukuwonetsa kuti zinthu zophikira zikusintha pang'onopang'ono kukhala zinthu zofunika kwambiri zomwe anthu amafunikira pamalingaliro awo. Kuchuluka kwa zinthu zosiyanasiyana zomwe anthu amadya tsiku ndi tsiku mu kuphika kumabweretsanso zofunikira zatsopano pa zinthu zophikira.
"M'masitolo ophikira makeke m'misewu kapena m'masitolo akuluakulu, mupeza kuti kukula kwa makeke kukuchepa, mwachitsanzo, kuchokera pa makeke ang'onoang'ono a mainchesi 8 ndi mainchesi 6 mpaka mainchesi 4. Nthawi yomweyo, zofunikira za anthu pa khalidwe la makeke zikukweranso, kuphatikizapo kukoma kokoma, mawonekedwe okongola, ndi zosakaniza zathanzi."
Iye anati makampani opanga makeke omwe alipo pano ali ndi zinthu ziwiri zofunika kwambiri: chimodzi ndi kusinthasintha kwachangu kwa zinthu zomwe anthu ambiri amakonda, ndipo china ndi kusiyanasiyana kwa anthu ogula. "Mu gawo lophika makeke, kupanga zinthu zatsopano sikutha," adatero, "malire okha ndi malire a malingaliro athu ndi luso lopanga zinthu zosakaniza."
Kuti akwaniritse ndikuzolowera kusintha kwachangu pamsika wogulira zophikira, Anchor Professional Dairy, kumbali imodzi, imadalira gulu lake la akatswiri odziwa bwino bizinesi komanso momwe msika umagwirira ntchito komanso kulumikizana ndi makasitomala nthawi yake kuti apeze zambiri zokhudzana ndi kugwiritsa ntchito nthawi yeniyeni komanso zosowa za makasitomala; kumbali ina, imagwirizanitsa zinthu zophikira padziko lonse lapansi, kuphatikiza gulu la akatswiri la French MOF (Meilleur Ouvrier de France, Best Craftsmen of France), ophika mkate apadziko lonse lapansi okhala ndi mitundu yosiyanasiyana ya kusakaniza kwa Japan ndi Southeast Asia, ndi magulu ophika am'deralo, kuti apange njira yothandizira zinthu zosiyanasiyana. Chitsanzo ichi cha "masomphenya apadziko lonse lapansi + chidziwitso cha m'deralo" chimapereka chithandizo chaukadaulo chopitilira komanso chilimbikitso cha kupanga zinthu zatsopano.
Little Food Times inaona kuti poyankha kufunika kwa malingaliro a achinyamata pankhani ya chakudya ndi zakumwa mu "chuma chochiritsa" chomwe chilipo pano, Anchor Professional Dairy inagwirizanitsa mwaluso mawonekedwe a Anchor Whipped Cream "yosalala, yabwino, komanso yokhazikika" ndi IP yochiritsa "Little Bear Bug" pa chiwonetserochi. Mndandanda womwe ukuwonetsedwa pamwambowu sumangophatikizapo makeke okongola aku Western monga makeke a mousse ndi makeke a kirimu, komanso mndandanda wazinthu zozungulira. Izi zimapereka chitsanzo chatsopano cha mitundu yophika kuti ipange zinthu zogulitsidwa kwambiri zomwe zimaphatikiza kukongola ndi kukongola kwa malingaliro, kuthandiza mitundu yomaliza kupatsa ogula chidziwitso chokwanira chochiritsa chomwe chimaphatikizapo kukoma ndi chitonthozo chamalingaliro.
Kampani ya Anchor Professional Dairy ndi kampani ya IP yotchedwa "Little Bear Bug" yomwe ili ndi mutu wochiritsa yatulutsa zinthu zodziwika bwino.
Kuyang'ana kwambiri magulu ofunikira kuti akule mwachangu
"Pakati pa magulu asanu azinthu zathu, Anchor whipping cream ndiye gulu logulitsidwa kwambiri, pomwe kuchuluka kwa malonda a Anchor butter kwakhala kotchuka kwambiri chaka chatha," Dai Junqi adauza Foodie. Poyerekeza ndi zakale, kutchuka ndi kugwiritsidwa ntchito kwa batala m'moyo watsiku ndi tsiku waku China kwakula kwambiri. Poyerekeza ndi njira yachikhalidwe yochepetsera mafuta, batala ilibe mafuta ochulukirapo ndipo ndi yopatsa thanzi mwachilengedwe, zomwe zimagwirizana ndi kufunafuna kwa ogula zakudya zathanzi.
Nthawi yomweyo, kukoma kwapadera kwa mkaka wa batala kumatha kuwonjezera mawonekedwe abwino muzakudya. Kupatula kugwiritsidwa ntchito kwake kwakukulu mu makeke akumadzulo, batala wathandizanso kusintha kwa zakudya zachikhalidwe zaku China kukhala zapamwamba kwambiri m'malo odyera atsopano ogulitsa kapena m'masitolo. Chifukwa chake, makampani ambiri oganizira zaumoyo apanga batala wa Anchor wapamwamba kukhala chinthu chofunikira kwambiri pa malonda awo, ndipo kugwiritsidwa ntchito kwake kwakula kuchokera ku kuphika kwa Kumadzulo kupita ku zakudya zaku China - sikuti buledi ndi makeke osiyanasiyana akugwiritsa ntchito batala kwambiri, komanso amapezekanso kawirikawiri m'zakudya za m'mawa zaku China monga makeke okokedwa ndi manja, komanso mbale zachikhalidwe zaku China monga mbale za mphika wotentha ndi mphika wamiyala.
Pakadali pano, Anchor whipping cream, yomwe ndi gulu lachikhalidwe la Anchor Professional Dairy, ikuwonetsanso chiyembekezo chakukula bwino.
"Whipping cream ndiye gulu la zinthu zomwe zimathandizira kwambiri malonda athu," adatero Dai Junqi. Popeza China ndiye msika wofunika kwambiri pa bizinesi ya Fonterra yopereka chakudya padziko lonse lapansi, kufunikira kwa ogula kudzatsogolera mwachindunji njira yofufuzira ndi chitukuko cha zinthu za whipping cream ndipo zidzakhudza kwambiri kapangidwe ka mphamvu zopangira padziko lonse lapansi.
Foodie adazindikira kuti kuchuluka kwa kirimu wothira mafuta ku China kudafika matani 288,000 mu 2024, kuwonjezeka kwa 9% poyerekeza ndi matani 264,000 mu 2023. Malinga ndi deta ya miyezi 12 yomwe idatha mu Marichi chaka chino, kuchuluka kwa kirimu wothira mafuta ku China kunali matani 289,000, kuwonjezeka kwa 9% poyerekeza ndi miyezi 12 yapitayi, zomwe zikusonyeza kukula kokhazikika pamsika.
Ndikofunika kudziwa kuti muyezo watsopano wadziko lonse, "Food Safety National Standard Whipping Cream, Cream and Anhydrous Milk Fat" (GB 19646-2025), unatulutsidwa kumene mu Marichi chaka chino. Muyezo watsopanowu ukunena momveka bwino kuti kirimu wothira mkaka uyenera kukonzedwa kuchokera ku mkaka wosaphika, pomwe kirimu wothira mkaka wosinthidwa amapangidwa kuchokera ku mkaka wosaphika, kirimu wothira mkaka, kirimu, kapena mafuta a mkaka wosaphika, ndi kuwonjezera zina (kupatula mafuta osakhala a mkaka). Muyezo uwu umasiyanitsa kirimu wothira mkaka ndi kirimu wothira mkaka wosinthidwa ndipo udzakhazikitsidwa mwalamulo pa Marichi 16, 2026.
Kutulutsidwa kwa miyezo ya malonda yomwe ili pamwambapa ndi malamulo olembera zilembo kumawonjezera kumveketsa bwino zofunikira pa kulemba zilembo, kumalimbikitsa kuwonekera bwino pamsika ndi kukhazikika, kumathandiza ogula kumvetsetsa bwino zosakaniza za malonda ndi zina, komanso kumathandiza kuwongolera kupanga ndikuwonetsetsa kuti malonda ndi abwino. Kumaperekanso maziko omveka bwino a makampani kuti apange ndikupanga zinthu.
"Ichi ndi chinthu china chachikulu chomwe chimapangitsa kuti makampaniwa akhale ndi chitukuko chapamwamba," adatero Dai Junqi. Zogulitsa mkaka za Anchor Professional, kuphatikizapo Anchor whipping cream, zimapangidwa kuchokera ku mkaka wosaphika wochokera ku ng'ombe zodyetsedwa udzu* ku New Zealand. Kudzera m'matangi a mkaka anzeru, mafamu a mkaka a Fonterra ku New Zealand amapeza zosonkhanitsira zodalirika, kufufuza ndi kuyesa molondola, komanso kunyamula mkaka mozungulira, kuonetsetsa kuti dontho lililonse la mkaka wosaphika ndi lotetezeka komanso lopatsa thanzi.
Poganizira zamtsogolo, adati Anchor Professional Dairy ipitiliza kuyankha zosowa zamsika pogwiritsa ntchito mkaka wapamwamba komanso kugwiritsa ntchito zinthu zatsopano, pomwe ikugwirizana ndi anzawo ambiri am'deralo kuti alimbikitse zatsopano za m'deralo, kukweza zinthu za mkaka, komanso kuthandizira pakukula kwabwino kwa makampani ogulitsa chakudya ku China, makamaka gawo lophika.
Nthawi yotumizira: Juni-03-2025