Kuyankhulana ndi Dai Junqi, Wachiwiri kwa Purezidenti wa Fonterra Greater China: Kutsegula Khodi Yamagalimoto Pamsika Wophika Zophika 600-billion-yuan
Monga otsogola opanga zopangira zamkaka pamakampani ophika buledi komanso gwero lalikulu lamalingaliro ogwiritsira ntchito komanso chidziwitso chamsika wamsika, mtundu wa Fonterra's Anchor Professional Dairy waphatikizidwa kwambiri mu gawo lomwe likukula lophika buledi ku China.
"Posachedwapa, ine ndi anzanga tinapita ku malo otsogolera ntchito zapakhomo za e-commerce. Chodabwitsa n'chakuti, m'masabata awiri oyambirira a May, mawu ofunikira kwambiri osaka ku Shanghai sanali mphika wotentha kapena barbecue, koma keke, "anatero Dai Junqi, Wachiwiri kwa Purezidenti wa Fonterra Greater China ndi Head of Foodservice Business, mu kuyankhulana kwaposachedwa kwapadera ndi Little Foodie ku China International Bakery Exhibition Bakery.
M'mawonedwe a Dai Junqi, mbali imodzi, njira yakuphika kwa mafakitale ndi kugulitsanso komwe kumayendetsedwa ndi ogulitsa monga Sam's Club, Pang Donglai, ndi Hema ikupitilizabe. Kumbali inayi, masitolo ambiri apadera omwe amapereka zinthu zapamwamba kwambiri, zosiyanitsidwa, komanso zamphamvu zamtundu wazinthu zophikidwa kumene zatuluka kuti zigwirizane ndi zomwe zikuchitika masiku ano. Kuphatikiza apo, kuphika kwapaintaneti kwakula mwachangu kudzera pamapulatifomu a e-commerce komanso ochezera. Zinthu zonsezi zabweretsa mwayi watsopano wakukula kwa Anchor Professional Dairy munjira yophikira.
Mwayi wamsika womwe umayambitsa zochitika monga kupititsa patsogolo kwamakampani ophika, kuchuluka kwa anthu omwe amadya mosiyanasiyana, kukula mwachangu kwamagulu oyambira, komanso kukweza kwabwino palimodzi kumapanga nyanja yabuluu yatsopano yokwana mabiliyoni mazanamazana a yuan pakugwiritsa ntchito mkaka. Anagogomezera kuti, "Anchor Professional Dairy, kudalira ubwino wa magwero a mkaka wa udzu ku New Zealand, amapereka chithandizo chamakasitomala ndi njira zatsopano zothandizira makasitomala kukulitsa malonda awo ophika mkate ndikupeza mwayi wopambana."
Poyang'anizana ndi njira zambiri zatsopano zophikira, ndi njira zatsopano ziti zomwe Anchor Professional Dairy ili nazo ku China? Tiyeni tione.
Ntchito zatsopano zamaketani athunthu zimathandizira kupanga zokonda zophika
M'zaka zaposachedwa, malo ogulitsa umembala monga Sam's Club ndi Costco, komanso njira zatsopano zogulitsira ngati Hema, alimbikitsa kwambiri kutukuka kwa "factory +" yophikira mopitilira muyeso popanga malonda awo ophika ophika. Kulowa kwa osewera atsopano ngati Pang Donglai ndi Yonghui, komanso kukwera kwa kuphika pa intaneti kudzera pazamalonda pa intaneti komanso pawailesi yakanema, akhala "ofulumizitsa" aposachedwa pantchito yophika kuphika.
Malinga ndi malipoti okhudzana ndi kafukufukuyu, kukula kwa msika wophika mazira ndi pafupifupi ma yuan 20 biliyoni mu 2023 ndipo akuyembekezeka kukula mpaka 45 biliyoni pofika 2027, ndikukula kwa 20% mpaka 25% pazaka zinayi zikubwerazi.
Izi zikuyimira mwayi waukulu wamabizinesi kwa Anchor Professional Dairy, yomwe imapereka zosakaniza monga kukwapula kirimu, kirimu tchizi, batala, ndi tchizi kumakampani ophika. Ndiwonso m'modzi mwa omwe adayambitsa bizinesi yophika ma yuan biliyoni 600 pamsika waku China.
"Tidazindikira izi cha m'ma 2020, ndipo (kuphika kozizira / kokonzekeratu) kwakhala kukuwonetsa chitukuko chabwino kwambiri m'zaka zaposachedwa," Dai Junqi adauza Little Foodie. Anchor Professional Dairy idakhazikitsa gulu lodzipatulira logulitsira zakudya kuti likwaniritse zofunikira kuchokera kumayendedwe ogulitsa omwe akubwera. Panthawi imodzimodziyo, yapanga njira yake yothandizira: ku dzanja limodzi, kupereka mankhwala ndi njira zoyenera zopangira kuphika kwa mafakitale kwa opanga mgwirizano, ndipo kumbali inayo, kupereka chidziwitso cha msika ndi malingaliro atsopano kwa opanga mgwirizano ndi ogulitsa ogulitsa, pang'onopang'ono kukhala bwenzi lothandizira mkaka wa mkaka kwa ogulitsa ogulitsa ndi opanga mgwirizano mu njira zogulitsira zomwe zikubwera.
Pachionetserochi, Anchor Professional Dairy inakhazikitsa malo otchedwa "Baking Industrialization", kusonyeza malonda ndi njira zofananira ndi ntchito zogwirizana ndi zosowa za makasitomala ophika ophika. Izi zikuphatikiza Kirimu wa 10L Anchor Baking Cream womwe wangopangidwa kumene ku msika waku China komanso 25KG Anchor Original Flavored Pastry Butter, womwe udapambana mphotho ya "Innovative Product of the Year" pachiwonetserochi, kukwaniritsa zofunikira pakupanga kwakukulu komanso kuyika kwamitundu yosiyanasiyana. Little Food Times idaphunziranso kuti posachedwa, Anchor Professional Dairy yakhazikitsa ntchito zingapo zolumikizira mabizinesi akumtunda opangira chakudya, nsanja zatsopano zogulitsira, ndi zophika zophika ndi zophikira, ndikumanga nsanja yogwirira ntchito yamakampani kuchokera ku "zopangira - mafakitale - ma terminal".
Pulojekitiyi yathandizira kulumikizana mozama panjira ndikuthandizirana pakati pa ogulitsa zinthu zophika ndi zakumwa za tiyi, komanso pakati pa ma chain catering ndi njira zogulitsira, pogawana zomwe zikuchitika m'makampani ndi chidziwitso cha ogula, kuwonetsa mayankho aukadaulo a Anchor Professional Dairy, zokumana nazo zaukadaulo zaukadaulo. Yatsegula mgwirizano watsopano ndi mwayi wamabizinesi kwa anzawo. Pachiwonetserochi, Anchor Professional Dairy adayitananso ogwira nawo ntchito ogulitsa omwe amagawana kufunafuna zida zapamwamba kwambiri pamalopo kuti awonetse zomwe akugulitsa ndi njira zothetsera makasitomala.
Kutulutsa "Machiritso a Tsiku ndi Tsiku" Kuphika Nkhani Yatsopano
Mwa misika yambiri yomwe ikukula mwachangu, Anchor Professional Dairy yawona kuti momwe anthu amadyera mosiyanasiyana amabisa mwayi waukulu wamsika komanso kukula.
Dai Junqi adatinso: "M'zaka zaposachedwa, tawona kuti 'malo' oti adye keke akutsika kwambiri, komanso momwe anthu amadyera akukulirakulira komanso kusiyanasiyana." Iye adalongosola kuti kusinthaku kumawonekera makamaka pakukulitsa zochitika za kudya mkate kuchokera ku zikondwerero zapadera zachikhalidwe kupita ku zochitika zosiyanasiyana pamoyo watsiku ndi tsiku. "M'mbuyomu, kudya keke kumangoyang'ana pazochitika zinazake monga masiku obadwa ndi zikondwerero; koma tsopano, zokonda za ogula pogula makeke zikuchulukirachulukira - kuphatikiza zikondwerero zachikhalidwe kapena zapadera monga Tsiku la Amayi ndi '520', komanso zochitika zosiyanasiyana m'moyo watsiku ndi tsiku: kupindulitsa ana, kusonkhana kwa abwenzi, kusangalala kunyumba ndikusangalala ndi nthawi yosangalatsa, komanso kudzipumula.
Dai Junqi akukhulupirira kuti zosintha zomwe zawonetsedwa pamwambapa zikuwonetsa kuti zowotcha zikusintha pang'onopang'ono kukhala zonyamulira zofunikira pamalingaliro amunthu. Kachitidwe ka mitundu yosiyanasiyana komanso kagwiritsidwe kake kakuphika tsiku ndi tsiku kumabweretsanso zofunikira pazakudya zootcha.
"M'masitolo ophika mkate m'misewu kapena m'masitolo ogulitsa, mudzapeza kuti kukula kwa mikate kukucheperachepera, mwachitsanzo, kuchokera ku mikate ya mini 8-inch ndi 6 mpaka 4-inchi. Panthawi imodzimodziyo, zofuna za anthu za khalidwe la keke zikukulanso, kuphatikizapo kukoma kokoma, maonekedwe okongola, ndi zosakaniza zathanzi."
Ananenanso kuti makampani opanga zootcha amakono amakhala ndi zinthu ziwiri zofunika kwambiri: imodzi ndi kubwereza mwachangu kwa zomwe anthu ambiri amakonda, ndipo inayo ndikukonda kosiyanasiyana kwa ogula. "M'munda wophika, kusinthika kwazinthu sikungatheke," adagogomezera, "malire okhawo ndi malire a malingaliro athu ndi luso la kuphatikiza kophatikiza."
Kukumana ndi kuzolowera kusintha kwachangu pamsika wophika wophika, Anchor Professional Dairy, kumbali imodzi, imadalira gulu lake lozindikira zabizinesi komanso malingaliro amsika komanso kulumikizana kwanthawi yake ndi makasitomala kuti apeze deta yogwiritsira ntchito nthawi yeniyeni ndi zosowa za makasitomala; Kumbali ina, imaphatikiza zophika zapadziko lonse lapansi, kuphatikiza gulu laukadaulo la French MOF (Meilleur Ouvrier de France, Best Craftsmen of France), ophika mkate ochokera kumayiko ena okhala ndi masitayelo ophatikizira aku Japan ndi Southeast Asia, ndi magulu ophika am'deralo, kuti amange njira yothandizira luso lazinthu zosiyanasiyana. Mtundu wa R&D wa "masomphenya apadziko lonse +" wa R&D umapereka chithandizo chosalekeza chaukadaulo komanso chilimbikitso pakupanga zinthu zatsopano.
Little Food Times idawona kuti poyankha kufunikira kwamalingaliro kwa ogula achichepere pazakudya ndi zakumwa mu "chuma chochiritsira", Anchor Professional Dairy adalumikiza mwatsopano "zosalala, zabwino, komanso zokhazikika" zamtundu wa Anchor Whipped Cream ndi IP yochiritsa "Little Bear Bug" pachiwonetserochi. Mndandanda wamtundu womwe ukuwonetsedwa pamwambowu sumangophatikiza makeke okongola aku Western monga makeke a mousse ndi makeke a kirimu, komanso mndandanda wazinthu zotumphukira. Izi zimapereka chitsanzo chatsopano cha zophika zophika kuti apange zinthu zogulitsidwa bwino zomwe zimagwirizanitsa kukongola ndi kukhudzidwa kwamaganizo, kuthandiza ogula malonda kuti apereke ogula chidziwitso chokwanira cha machiritso chomwe chimaphatikizapo kukoma ndi kutonthoza mtima.
Anchor Professional Dairy ndi machiritso a IP "Little Bear Bug" ayambitsa malonda omwe ali nawo.
Kuyang'ana pamagulu apakati pakukulitsa kofulumira
"Pakati mwa magulu athu asanu azinthu, zonona za Anchor ndi gulu lomwe likugulitsidwa kwambiri, pomwe kukula kwa batala wa Anchor kwakhala kodziwika kwambiri chaka chatha," a Dai Junqi adauza Foodie. Poyerekeza ndi m'mbuyomu, kutchuka ndi kugwiritsa ntchito batala m'moyo watsiku ndi tsiku waku China zakula kwambiri. Poyerekeza ndi kufupikitsa kwachikale, batala alibe mafuta acids ndipo mwachibadwa amakhala ndi thanzi labwino, zomwe zimagwirizana ndi kufunafuna kwa ogula zakudya zathanzi.
Panthawi imodzimodziyo, kukoma kwapadera kwa mkaka wa batala kungapangitse kuti chakudya chikhale cholemera. Kupatula kugwiritsa ntchito kwake koyambirira kwa makeke aku Western, batala wathandiziranso kusintha kwa zakudya zachikhalidwe zaku China kukhala zapamwamba pazakudya zatsopano zogulitsira kapena m'sitolo. Chifukwa chake, mitundu yambiri yokhudzana ndi thanzi yapanga batala wapamwamba kwambiri wa Anchor kukhala malo ogulitsira zinthu zawo, ndipo mawonekedwe ake akula kuchokera ku kuphika kumadzulo kupita ku zakudya zaku China - sikuti mikate ndi makeke osiyanasiyana akugwiritsa ntchito batala okha, komanso amawonekeranso muzakudya zam'mawa zaku China monga zikondamoyo zokoka pamanja, komanso mbale zachikhalidwe zaku China ndi miphika yotentha yamwala.
Pakadali pano, Anchor whipping cream, gulu lachikhalidwe la Anchor Professional Dairy, likuwonetsanso chiyembekezo chakukula.
"Kukwapula kirimu ndiye gulu lazinthu zomwe zimathandizira kwambiri pakugulitsa kwathu," adatero Dai Junqi. Popeza China ndiye msika wofunikira kwambiri pabizinesi yazakudya ku Fonterra padziko lonse lapansi, zofuna zake zogwiritsira ntchito ziwongolera mwachindunji kafukufuku ndi chitukuko cha zinthu zonona zonona ndipo zimakhudza kwambiri masanjidwe amtundu wapadziko lonse lapansi.
Foodie adaphunzira kuti kuchuluka kwa zonona zakukwapula ku China kudafika matani 288,000 mu 2024, kuwonjezeka kwa 9% poyerekeza ndi matani 264,000 mu 2023. Malinga ndi zomwe zidachitika kwa miyezi 12 yomwe imatha mwezi wa Marichi chaka chino, kuchuluka kwa zonona kukwapula kunali matani 289,000, kuwonjezeka kwa 9% pamsika, ndi 9% pakukula kwa msika.
Ndizofunikira kudziwa kuti muyezo watsopano wadziko lonse, "Food Safety National Standard Whipping Cream, Cream ndi Anhydrous Milk Fat" (GB 19646-2025), idangotulutsidwa kumene mu Marichi chaka chino. Muyezo watsopano umanena momveka bwino kuti kukwapula kirimu kumayenera kukonzedwa kuchokera ku mkaka wosaphika, pamene kukwapula kosinthidwa kumapangidwa kuchokera ku mkaka wosaphika, kirimu wokwapulidwa, kirimu, kapena mafuta a mkaka wopanda madzi, ndi kuwonjezera zinthu zina (kupatula mafuta osakhala mkaka). Mulingo uwu umasiyanitsa pakati pa kukwapula zonona ndi zonona zosinthidwa ndipo ukhazikitsidwa mwalamulo pa Marichi 16, 2026.
Kutulutsidwa kwa mfundo zomwe zili pamwambazi ndi malamulo olembera kumamveketsanso zofunikira zolembera, kumalimbikitsa kuwonekera kwa msika ndi kukhazikika, kumathandizira ogula kuti amvetsetse bwino zosakaniza zazinthu ndi zidziwitso zina, komanso kumathandizira kuwongolera kapangidwe ndikuwonetsetsa kuti zinthu zili bwino. Imaperekanso maziko omveka bwino opangira mabizinesi kupanga ndi kupanga zinthu.
"Ichi ndi njira inanso yofunika kwambiri pakukula kwamakampani," adatero Dai Junqi. Anchor Professional Dairy Products, kuphatikizapo Anchor whipping cream, amapangidwa kuchokera ku mkaka wosaphika kuchokera ku ng'ombe zodyetsedwa ndi udzu ku New Zealand. Kudzera m'madzi onyamula mkaka anzeru, mafamu a mkaka ku Fonterra ku New Zealand amapeza zodalirika, kutsata ndikuyesa, komanso kunyamula mkaka wopanda mkaka wozizira, kuonetsetsa chitetezo ndi chakudya cha dontho lililonse la mkaka wosaphika.
Kuyang'ana m'tsogolo, adanena kuti Anchor Professional Dairy idzapitirizabe kuyankha zofuna za msika ndi mankhwala apamwamba a mkaka ndi ntchito zatsopano, pamene akugwirizana ndi abwenzi ambiri a m'deralo kuti apititse patsogolo luso lamakono, kuyendetsa bwino mkaka wa mkaka, ndikuthandizira ku chitukuko chapamwamba cha makampani opanga zakudya ku China, makamaka gawo la kuphika.
Nthawi yotumiza: Jun-03-2025